1. Introduction
This Privacy Policy outlines how Wild Dog Witham Ltd. (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website and services. We are committed to safeguarding your privacy in compliance with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
2. Information We Collect
We collect the following types of personal data:
- Contact Information: Name, email address, phone number, billing and shipping addresses
- Payment Information: Credit card details, billing address (processed via secure payment systems)
- Order Information: Products purchased, order number, delivery information
- Technical Information: IP address, browser type, device details, and cookies
- Marketing & Review Data: Subscription to newsletters, communication preferences, and reviews or feedback you choose to submit regarding our products or services
3. How We Use Your Information
We use your personal data for the following purposes:
- To process your orders and deliver the products
- To send order confirmations, invoices, and shipping notifications
- To provide customer support
- To improve our website and services
- To send promotional communications if you have opted in
- To send automated follow-up emails inviting you to review the products you have purchased from us
- To comply with legal obligations
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contractual necessity: To fulfil orders and provide services
- Consent: For marketing communications, which you can withdraw at any time
- Legitimate interests: : To improve our services, conduct business operations, and request customer feedback. Note: When we send you product review invitations, we rely on the “soft opt-in” exception under the Privacy and Electronic Communications Regulations (PECR). This means we may email you to request a review of a product you recently bought, provided you did not opt out of such communications at checkout. You have the right to unsubscribe from these review requests at any time using the link provided in the email.
- Legal obligations: To comply with applicable laws
5. Data Sharing
We may share your personal data with third parties in the following situations:
- Service providers: Payment processors, delivery companies, IT support providers, and third-party review platforms used to securely collect and verify customer feedback
- Legal compliance: If required by law or to protect our legal rights
- Business transfers: In case of a merger or sale of our business
We ensure that third parties only use your data in accordance with our instructions and the law.
6. Data Retention
We retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy, or as required by law. If you submit a product review, your review and associated display name may remain published on our website indefinitely, unless you request its removal.
7. Your Rights
You have the following rights under the GDPR:
- Right to access: You can request a copy of the personal data we hold about you.
- Right to rectification: You can request corrections to your data.
- Right to erasure: You can request that we delete your data under certain conditions (including the removal of published reviews).
- Right to restrict processing: You can limit how we process your data.
- Right to data portability: You can request a transfer of your data to another provider.
- Right to object: : You can object to how we process your data for marketing or review invitation purposes.
To exercise your rights, please contact us at enquiries@wilddogs.co.uk.
8. Cookies
We use cookies to enhance your user experience. Cookies are small files stored on your device that allow us to remember your preferences and track usage on our website. You can disable cookies via your browser settings, but this may limit functionality.
9. Security
We implement appropriate technical and organizational measures to protect your personal data. However, no data transmission over the internet can be guaranteed as 100% secure.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our Website, and the updated version will be effective immediately upon posting.
11. Contact Information
If you have any questions or concerns about our Privacy Policy, please contact us at:
Wild Dog Witham Ltd.
Unit 18, Opus Business Park, Wheaton Road, Witham, Essex, CM8 3ZL
enquiries@wilddogs.co.uk
07504540916